Tokens
Typography
Typefaces, scales, and usage guidelines
Jamieson & Carry
We are an independent, family-owned and run jewellers which was established in 1733. Who ever loved that loved not at first sight? The fool doth think he is wise, but the wise man knows himself to be a fool.
Plus Jakarta Sans
Clean and contemporary with a large character set. Slightly more contemporary feel, works well as a body workhorse with good legibility at small sizes.
Satoshi
Modern but timeless, very popular in luxury/quality brand work right now. Slightly condensed proportions. Feels premium.
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Primary Typeface
Jamieson & Carry
Crafting fine jewellery in Aberdeen since 1733.
Type Scale
Tailwind's default scale. Recommended usage noted for each step.
| Class | Size | Sample | Usage |
|---|---|---|---|
| text-6xl | 60px | J&C | Display / hero only |
| text-5xl | 48px | Jamieson | Page titles |
| text-4xl | 36px | A Legacy in Gold | Major section headings |
| text-3xl | 30px | A Legacy in Gold | Section headings |
| text-2xl | 24px | Handcrafted pieces | Sub-section headings |
| text-xl | 20px | Handcrafted pieces | Lead paragraphs |
| text-lg | 18px | Crafting fine jewellery | Intro / pullquotes |
| text-base | 16px | Crafting fine jewellery | Body text (default) |
| text-sm | 14px | Jamieson & Carry · Est. 1733 | Captions / metadata |
| text-xs | 12px | Jamieson & Carry · Est. 1733 | Labels / legal |
Font Weights
All available weights shown at text-2xl for comparison.
font-light · 300
Jamieson & Carry
font-normal · 400
Jamieson & Carry
font-medium · 500
Jamieson & Carry
font-semibold · 600
Jamieson & Carry
font-light italic
Jamieson & Carry
font-normal italic
Jamieson & Carry
Usage Guidelines
Conventions for applying type across the brand.
Headings
Use font-display and font-medium for all headings. Add tracking-tight at text-2xl and above.
Body
Default to text-base font-normal. Never smaller than text-sm on mobile.
Labels
Use text-xs uppercase tracking-widest in brand gold for section labels.
Emphasis
Prefer font-medium over bold. Use italics sparingly — for proper names or editorial quotes.
In Context
Engagement Rings
Platinum 0.90ct F VS2 Princess Cut Three Stone ring
Platinum Florentina Princess Three Stone ring set with a Princess Cut 0.90ct F VS2 diamond. Total diamond weight:1.75ct
£6,665.00
Item ref: 02-01-02-0076